Privacy Policy

This Privacy Policy explains how A1 Autocentre (“we,” “our,” or “us”) collects, uses, maintains, and discloses personal information obtained from users (“you” or “Users”) of the www.a1autocentre.com website (“Site”) and in the course of providing our services.

This Privacy Policy applies to the Site and all products and services offered by A1 Autocentre.

At A1 Autocentre, we are committed to protecting your personal information with care and transparency. We only collect and process personal data where we have a lawful basis to do so, such as to fulfil a contract, comply with legal obligations, or when you have provided your consent.

We do not share your personal information with third parties unless:

You have explicitly opted in (e.g., to receive review requests, offers, or promotions), or
It is necessary to deliver our services or meet legal or regulatory obligations.

Your personal data may be retained for purposes such as warranty tracking, service reminders, or legitimate business interests.

How We Use Your Information

We may collect and use your personal information for the following purposes:

To process and confirm bookings and send related communications (e.g. confirmation emails, reminders).
To maintain warranty records for services and repairs.
To respond to service enquiries, quotations, or customer support requests.
To send promotional emails or review requests, where you have opted in to receive such communications.
To improve our website and services, based on usage data and customer feedback.

If you opt in to receive marketing emails, we may send you company news, promotions, or updates. You may unsubscribe at any time using the link provided in our emails or by contacting us at info@a1autocentregroup.com.

Call Recording

We may record incoming and outgoing telephone calls for the following legitimate business purposes:

To monitor and improve customer service
To maintain a record of agreements or transactions
For training and quality assurance
For the resolution of disputes or queries

Call recordings are securely stored, accessible only to authorised personnel, and retained only as long as necessary for the purposes stated above. By contacting us via telephone, you acknowledge and consent to this practice. For further information, please contact us using the details at the end of this policy.

How We Protect Your Information

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction.

All customer information is stored in our secure management system, protected with SSL encryption – the industry standard for secure online data transmission.

Cookies

Our Site may use essential session cookies to temporarily store information during the online booking process. These cookies are deleted once your browser is closed and do not store sensitive data such as credit card numbers.

Analytics and Tracking

Google Analytics (without AdWords)

We use Google Analytics to monitor traffic and performance on our Site. The data collected is anonymous and used solely for internal reporting and website improvement. We do not allow Google to attempt to identify individual visitors.

Google Analytics (with AdWords)

We may also use Google Analytics in combination with AdWords to better understand how visitors interact with our website. While data collected does not directly identify individuals, some identifiers may be used to understand aggregated user behaviour. Data collected is retained for a maximum of 26 months.

Facebook Pixel

We use Facebook Pixel Tracking to measure website visits originating from Facebook. While most data is anonymous, Facebook may associate it with your Facebook account if you are logged in during your visit. This helps us assess website performance and optimise advertising.

Sharing Your Personal Information

We do not sell, rent, or trade your personal information. We may share anonymised or aggregated data with trusted third parties for analytics or advertising purposes.

In some cases, we use trusted service providers to help operate our business (e.g., marketing platforms, newsletter tools). These partners are only given the information they need to perform specific services and are required to protect your data in accordance with applicable laws.

Your Rights

Under the UK General Data Protection Regulation (UK GDPR), you have the right to:

Access the personal information we hold about you
Request correction or deletion of your data
Object to or restrict certain types of data processing
Withdraw consent where applicable
Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, please contact us at info@a1autocentregroup.com. We will respond to your request promptly and without charge.

Third-Party Websites

Our website may contain links to third-party websites. We do not control and are not responsible for the privacy practices or content of these websites. We encourage Users to review the privacy policies of any external sites they visit.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. The updated version will be posted on this page with a revised effective date. Please review this policy periodically to stay informed of any updates.

Contacting Us

If you have any questions or concerns about this Privacy Policy or the way we handle your personal information, please contact us at:

A1 Autocentre
www.a1autocentre.com
280 Oxlow Lane
Dagenham, RM10 8LP
Tel: 0208 517 8080
Email: info@a1autocentregroup.com